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Uh Oh. Trouble for New Cold Callers? ECommerce Articles | May 3, 2007
Lots of "newbie's" to the world of cold calling Jim Brown Jersey , ask this question, "I send a ?flyer' to my prospect then want to follow-up with a prospecting phone call. Should I incorporate the fact that I sent a "...


Lots of "newbie's" to the world of cold calling, ask this question, "I send a ?flyer' to my prospect then want to follow-up with a prospecting phone call. Should I incorporate the fact that I sent a "flyer" when I reach the owner?"


Those in the financial services industry and other industries as a matter of practice send pre-approach letters. My counsel to these talented professionals flies in the face of conventional wisdom.


Let's take a quick visit back into the not so distant past Bernie Kosar Jersey , when sales professionals spent more time pounding pavement than they did dialing for dollars. The majority of sales were conducted face-to-face where you could smile and shake the hand of your prospect ? even get away with giving a bag of multi-colored, jellybeans as a "thank you for your business."


Book More Meetings Faster and In Less Time with Cold Calls


Move forward a few years to when some savvy sales pro decides to get a leg up on the competition. He decides to book more appointments faster and spend more time for selling as he opts to let his fingers to the walking. This sales pro coins the phrase, "smile and dial" and he does smile as he brings in many more dollars than his colleagues with this effective prospecting tactic.


Then some not so savvy "sales trainer" -- who hasn't sold so much as a box of Girl Scout cookies -- offers to standardize the prospecting process.


The uninformed staff member makes the decision to substitute the warmth of the in-person handshake with a 4 inch x 6 inch pre-printed, computer signed Cleveland Browns Jersey , "pre-approach letter" ? then in an unprecedented flash of dim-witted brilliance claims that as soon as the prospect sees that piece of paper with your company's name on it, the prospect will rush to the phone to . Cheap College Shirts Cheap Jerseys Cheap Authentic NHL Jerseys Cheap NFL Jerseys Wholesale Cheap Basketball Jerseys China Cheap Baseball Jerseys From China Cheap College Jerseys Wholesale Jerseys Wholesale Jerseys From China Wholesale MLB Jerseys