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The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said Jaden Schwartz Womens Jersey , "I feel as if I'm Daniel going into the lion's den."

Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caused by the arbitrary actions of the previous CEO, an isolated dictator.

"This is the first time most of them will see and hear me," he said. "I'll give a presentation on the state of the business."

"Hold on Authentic Joel Edmundson Jersey ," I said. "Don't give a presentation. Give a Leadership Talk instead."

There is a difference, I explained, between a presentationspeech and a Leadership Talk. A presentationspeech communicates information, but a Leadership Talk not only communicates information but makes a deep, emotional, human connection with the audience.

Most leaders give presentations and speeches most of the time when they should be giving Leadership Talks.

"You're facing an important leadership situation Authentic Carl Gunnarsson Jersey ," I said. "The old saying, 'You never get a second chance to make a first impression' applies here in spades. You've got a great Leadership Talk opportunity. But to have people believe in you and follow you, they must be emotionally committed to you and what you say. So understand what their emotional needs are."

I went out into the field and talked to a number of his managers and found out that they were feeling intimidated by the demands of increasingly sophisticated customers. I found out that they feared not being supported in the decisions they made in the field. I learned that they were angry at having to meet what they considered unnecessary reporting requirements. I learned that they didn't trust the top executives.

Intimidation, fear, anger, distrust . . . those emotions described the state of his audience and Authentic Vladimir Tarasenko Jersey , in truth, the state of the business.

The CEO gave a Leadership Talk that spoke to and answered the needs of those emotions, a talk based on the single idea that he was a person that they could trust.

That Leadership Talk marked the beginning of a turnaround for that company.

The lesson: Analyze and speak to the emotion of a situation, and you can become a dramatically more effective leader.

Make that analysis happen this way:

* Know the difference between a presentationspeech and Leadership Talk then view every speaking situation you encounter as either a presentationspeech situation or a Leadership Talk situation.

* Know that you rarely give presentationspeeches and that The Leadership Talk should be your primary leadership communication tool.

* Analyze the emotions of your audience by asking what they feel at the time you speak, what they fear, what angers them Authentic Jaden Schwartz Jersey , what inspires them.

* Structure your talk around emotional-talking points. For instance, list three things that angers your audience. Make those things the main headings of your talk.

* Speak to them about their emotions. Tell them, for instance, that you realize they are angry and what they are angry about. Tell them what you realize they are feeling.

Speak thus, and you are revealed in powerful motivational ways. Furthermore, they are revealed to themselves.

These revelations can create strong bonds between speakers and audiences.

Understand the speaking situation in terms of its emotional content Joel Edmundson Jersey , and you understand that situation in new ways. Understand it in new ways and you speak in new ways. And when you speak in new ways, your audience acts in new ways.

2004 脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?The Filson Leadership Group, Inc. All rights reserved.

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PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@

The author of 23 books, Brent Filson's recent books are Carl Gunnarsson Jersey , THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. ? and has worked with thousands of leaders worldwide during the past 20 years helping them achieve sizable increases in hard, measured results. Sign up for his free leadership ezine and get a free guide, "49 Ways To Turn Action Into Results," at
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