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If you are thinking of using a flashgun ? stop and think. Do you really need to? Are there alternatives? Usually there are.


Why should you even start to consider alternatives? There are a number of reasons:


- Flash light is usually very directional and harsh ? it does not give flattering results


- Flash light gives a flat image


- Flash light reflects off some skin tones giving harsh highlights


- Red eye is more likely with flash


- Flash drains the camera battery more


Flash is usually used in lower light conditions. As the light drops Luke Shaw Jersey , the chances of blurred images increases. Flash will overcome this problem, but cause others.


How else might you get the picture without flash?


First of all, open up the aperture to the maximum. This will allow the camera to choose a faster shutter speed. For every f-stop the aperture is opened Lee Grant Jersey , the shutter speed decreases by half.


Secondly, increase the ISO on your camera. The higher the ISO the faster the shutter speed can be to produce enough light to create a decent image.


Thirdly, steady the camera. If the shutter speed is slow enough that you may be concerned about camera shake Juan Mata Jersey , steady your camera either with a tripod, a bean bag built for the purpose, by putting it on a firm structure (e.g. a wall or table) Jesse Lingard Jersey , bracing yourself against a firm structure or such like. You can also use the self-timer to allow the camera to take the shot without out risking it moving provided the camera is on a firm surface.


Then compare your flash shots with your non-flash equivalents. Which do you like better?


How Can Food Brands Get Higher Sales in Marketing? Marketing Articles | March 2, 2017
The marketing of food products has become complicated for companies. A stiff competition has started among the brands to get the highest number of potential customers from the market. The traditional ...


The marketing of food products has become complicated for companies. A stiff competition has started among the brands to get the highest number of potential customers from the market. The traditional marketing channels are outdated and can offer a little value in the promotion. Acquire potential customers for your brands utilising the modern and innovative strategies prefer by the industry experts. It is necessary to hire highly experienced professionals who have worked with the similar projects before.


Several things need to be kept in mind while creating an advertising campaign for the products. It is an important way of acquiring more potential customers needed to boost traffic and sales. Let us see the top things that are useful for brands to achieve success in the competitive food market.


1. Packaging Design


A packet is used for protection of the products from bacterial decomposition, external environment and avoid being stale when it reaches the end users. In short Fred Jersey , it is a tool used to keep the products in edible condition till a user opens it after buying. The packaging design needs to be robust and strong which enables an easy transportation and stacking when in the stores.


In recent times, the packaging design is being utilised as an agent to convey the vital messages to the potential customers. Apparently, a packet is the first thing with which a consumer communicates and decides to buy from the shop. Brands realising this important should utilise good graphical images that create engagement with the targeted customers. Case studies have revealed the maximum time required to decide which product to buy is just a few second. At this moment Eric Bailly Jersey , a packet should be alluring enough to garner the attention of consumers and leads to conversion. For that, mention the user-relevant features and graphic that help in creating engagement with the customers. Before designing a package, it is necessary to research the targeted audience virtual personas to know their preferences and hobbies.


Labelling is another thing required in the package design which improves the product’s credibility for the consumers. Make sure to mention user manual Diogo Dalot Jersey , allergen (if any) and nutritional facts to win the confidence of customers. Both food and beverage packaging design need to be done based on the international students to get the attention of potenti